The province of Santa Fe, one of Argentina’s main industrial and agricultural regions, will host the 2026 South American Games. Collino will develop the Sim Racing Experience, a traveling activation featuring professional driving simulators across the province.
Santa Fe 2026: South American Games arrive in one of Argentina’s most productive regions
In September 2026, the Argentine province of Santa Fe will host the XIII South American Games, one of the largest multi-sport events in the continent. Over fifteen days, from September 12 to 26, more than 4,000 athletes from 15 countries will compete in 43 sports and 60 disciplines.
Santa Fe is located in central Argentina and is known as one of the country’s main industrial, agricultural, and automotive regions. The Games will be hosted across three major cities: Santa Fe, Rosario, and Rafaela, turning the province into the epicenter of South American sport.
Beyond high-level competition, the event represents a major opportunity to showcase the region’s productive strength, technological capabilities, and cultural identity to the entire continent.
Simulators, technology, and a new generation of motorsport fans
As part of the official program, the Santa Fe 2026 Games will incorporate eSports, reflecting a global trend that blends competition, technology, and new audiences.
In this context, Collino, an Argentine company specialized in automotive engineering and racing simulators, will be responsible for the Sim Racing Experience project. This initiative will consist of a series of traveling activations based on professional driving simulators that will tour different cities across the province.
The goal is to introduce new generations to virtual motorsport, promote eSports, and connect communities with the culture of racing, engineering, and technology.
By bringing high-end simulators directly to the public, the Sim Racing Experience will extend the spirit of the Games beyond the official venues, reaching thousands of people across the region.
A historic opportunity for the region
For Santa Fe, the 2026 South American Games represent more than a sporting event. They are a historic opportunity to position the province as a regional sports hub, attract tourism, develop new infrastructure, and showcase its industrial and technological potential.
Through initiatives like the Sim Racing Experience, Collino aims to contribute innovative experiences that connect sport, engineering, and entertainment—bringing the spirit of motorsport and simulation to a continental audience.
