Collino has been honored at the 2025 SEMA Show in Las Vegas with a Media’s Choice Award , a recognition granted by leading industry editors to the most innovative and noteworthy products within the New Products Showcase . The award places the Argentine-born brand among standout companies shaping the global aftermarket.
SEMA Show: The Global Stage
The SEMA Show is widely regarded as the most influential event in the automotive aftermarket, attracting thousands of companies, editors, engineers, and industry buyers from around the world. Every year, Las Vegas becomes the center of global automotive innovation, where trends are defined, new technologies are unveiled, and brands prove their relevance before an international audience.
Within this environment, being highlighted is an achievement on its own. Being chosen by the media as one of the products that stood out the most across hundreds of new launches makes the recognition even more meaningful.
About the Media’s Choice Awards
For 2025, SEMA expanded and renewed its Media’s Choice Award program, bringing together an international group of editors from leading outlets across performance, racing, customization, and technical journalism. These editors analyze the New Products Showcase independently, selecting only a handful of products that they believe offer real innovation and value for enthusiasts and professionals.
The award positions Collino among a select group of companies whose engineering captured the attention of seasoned media voices who understand what truly makes a product stand out in the aftermarket.
The Product Behind the Recognition
Collino was recognized for its Ford F-100 Twin I-Beam Adjustable Camber and Caster Lift Kit, a system designed for classic Ford F-100 trucks equipped with the iconic Twin I-Beam front suspension. The kit delivers approximately 3 inches of lift, adds precise camber and caster adjustability, and maintains the original architecture of the truck — respecting its heritage while enhancing its drivability.
While the hardware showcases the technical capabilities of the brand, the real story is what the award represents: that thoughtful engineering, deep product understanding, and practical innovation can come from anywhere in the world — including a workshop originally founded in Argentina.
A Milestone for an Argentine-Born Brand
For Collino, being recognized in Las Vegas carries exceptional significance. The company’s roots in motorsports culture, fabrication, and hands-on engineering have shaped its identity from the beginning. Today, that spirit connects directly with the North American market, where classic truck culture and performance customization are part of everyday life.
Receiving a Media’s Choice Award is a milestone that validates years of work, investment, and passion — and confirms that Collino is ready to compete at the highest international level.
A Distinctive Presence Within the Jury
Among the members of the judging panel, Luis Zschocke stood out — a respected Latin American editor from New Tune Up, widely recognized for his sharp technical perspective and long-standing experience evaluating performance innovations. His presence in the international Media’s Choice group added a distinctive regional insight, and his assessment of the New Products Showcase brought an element of expertise and subtle influence that often shapes which breakthroughs capture industry attention.
Looking Ahead
The 2025 Media’s Choice Award marks a new chapter for Collino as it continues expanding into the U.S. market, reinforcing its commitment to engineering products that blend classic automotive heritage with modern performance solutions.
